On Wednesday, an EU court will decide on Google’s appeal against a €1.49 billion ($1.65 billion) fine imposed by the European Union. This comes just a week after the tech giant faced a major legal defeat over a larger penalty.
Regulators worldwide are ramping up scrutiny on Google’s parent company, Alphabet, as legal trials and investigations continue to target the multinational giant. Last week, the European Union secured a legal victory when its top court upheld a 2017 fine of €2.42 billion against Google for abusing its dominant position by promoting its own comparison shopping service.
The European Commission has led the charge in cracking down on big tech abuses, imposing a total of €8.2 billion in fines on Google between 2017 and 2019 for antitrust violations.
The latest case, set for a ruling on Wednesday, concerns the third of those fines—worth €1.49 billion—stemming from Google’s misuse of its dominance through the AdSense advertising service. The Luxembourg-based General Court is scheduled to release its decision on Google’s appeal shortly after 0730 GMT.
Google has requested the court to either fully or partially annul the European Commission’s decision, or at least reduce the fine.
Ongoing Legal Battles
The EU’s actions against Google are far from over. The tech giant is also contesting a €4.3 billion fine levied in 2018 for placing illegal restrictions on Android smartphones to boost its internet search business. This remains the largest antitrust penalty ever imposed by the EU. While the General Court reduced the fine slightly to €4.1 billion in 2022, it largely upheld the EU’s arguments that Google had violated competition laws. Google has since appealed this ruling to the European Court of Justice.
Meanwhile, the EU has strengthened its regulatory arsenal with the introduction of the Digital Markets Act (DMA), designed to prevent antitrust violations before they occur. This law provides clear guidelines on what tech companies can and cannot do online, aiming to correct behaviors proactively rather than reactively issuing fines.
Google, Meta (Facebook’s parent company), and Apple are currently under investigation under the DMA.
Global Pressure Mounts
Google is also facing mounting legal challenges in the US. Last week, it entered its second major antitrust trial within a year, with the US government accusing it of monopolizing ad technology. This follows a US judge’s August ruling that declared Google’s search business an illegal monopoly, sparking fears that the company may face a potential breakup.
Globally, Google’s advertising technology is under intense scrutiny, with British regulators accusing the company of market dominance earlier this month. The EU reached similar conclusions last year, recommending that Google divest its ad tech business. Google has the opportunity to respond to these charges before the final decisions are made.
Despite the growing regulatory pressure, Alphabet reported revenue from online ad searches totaling $48.5 billion for the second quarter of this year.
